Skip to main content
Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•
Third-party tested B-Corp Manufactured 98%+ natural origin
Third-party tested B-Corp Manufactured 98%+ natural origin
Third-party tested B-Corp Manufactured 98%+ natural origin
Third-party tested B-Corp Manufactured 98%+ natural origin

Science: it's in our nature

Multi award-winning haircare that's 98%+ natural: free from sulfates, silicones and dyes.

The good stuff

What's inside, and what it does

No hidden ingredients: every hard-working part of the formula, and what it's there to do.

Argan oil

from argan kernels

Conditions and adds natural shine.

Coconut cleanser

from coconut

Gentle, sulfate-free lather.

Macadamia oil

from macadamia

Softens and smooths.

Avocado oil

from avocado

Adds moisture and shine.

Wheat protein

plant protein

Strengthens the look and feel.

Rice starch

from rice

Gives the formula body.

Cellulose smoother

silicone-free

Tames frizz and smooths.

Water

added by you

The one part we leave out.

Full transparency

Ingredients by product

Nourishing Shampoo

A sulfate-free shampoo with a coconut-derived cleanser and a blend of macadamia and argan oils. Suitable for all hair types, including curly and colour-treated hair.

98% natural originSulfate-freeVegan
Full ingredients list (once mixed with water)

Water, Sodium Cocoyl Isethionate, Sucrose, Sodium Cocoyl Glutamate, Erythritol, Maltodextrin, Kaolin,Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum, Sodium Benzoate, Microcrystalline Cellulose, Hydrolyzed Wheat Protein, Gluconolactone, Parfum (Fragrance), Citric Acid, Potassium Sorbate, Argania, Spinosa Kernel Oil, Argania Spinosa Shell Powder, Macadamia Integrifolia Seed Oil, Limonene, Benzyl Salicylate, Geraniol, Calcium Gluconate, Linalool, Biosaccharide Gum-1

Nourishing Conditioner

A silicone-free, natural conditioner using a cellulose-derived smoother with argan and avocado oils to help detangle and soften.

99% natural originSilicone-freeVegan
Full ingredients list (once mixed with water)

Water, Oryza Sativa (Rice) Starch, Kaolin, Maltodextrin, Erythritol, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Betaine, Microcrystalline Cellulose, Polyquaternium-10, Gluconolactone, Parfum (Fragrance), Sodium Benzoate, Citric Acid, Sodium dehydroacetate, Argania Spinosa Kernel Oil, Argania Spinosa Shell Powder, Persea Gratissima (Avocado) Oil, Calcium Gluconate, Biosaccharide Gum-1, Cetrimonium Chloride, Limonene, Benzyl Salicylate, Geraniol, Linalool

Tested with tap water

Made to be mixed at home

Because you add the water, we test our formulas the way you'll actually use them. Selkie is challenge-tested using ordinary tap water to ensure each formula stays safe and stable once it's mixed and in everyday use.

So you can fill your bottle straight from the tap, shake, and know it's been tested exactly like that.

The reassurance

No filter, no bottled water: your tap is all it takes

Selkie is designed to be mixed with ordinary tap water, and our formulas are independently, third-party tested to confirm they stay safe and stable once mixed. Our B-Corp manufacturer has been mastering powder formulation for 30 years. Our formulas are manufactured on a powder-only site ensuring precision and expertise.

Independently third-party tested Made for tap water 30 years of expertise Trusted by thousands

Backed by COSMEBAC third-party challenge-test reports (ISO 11930).

Formulated to be gentle

Unique Blends

Gentle isn't an afterthought - it's how we formulate. We leave out the harsh synthetics that so many shampoos leans on: no harsh sulfates that can strip your scalp, no silicones that simply coat and mask. Instead, we work with ingredients that genuinely look after your hair - nourishing oils, plant proteins and softening rice starch - so your scalp feels comfortable and your ends stay soft, not frazzled.

The result is a wash that suits all hair types, including curly and colour-treated hair. And because it's sulfate-free, it's gentler on colour than many conventional shampoos.