98%+ natural originRated Excellent on TrustpilotAs seen in VogueVegan & cruelty-freeRefill for life

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Full Starter Kit

Starter Kit

Name: Full Starter Kit
Brand: My Store
SKU: BFSK100
Price: 35.0 GBP
Availability: InStock
Rating: 4.88 (89 reviews)

2 Keep-for-life Bottles + Shampoo + Conditioner

Award-winning haircare, without the harsh ingredients or single-use plastic. Your Full Starter Kit includes two keep-for-life bottles plus our natural, vegan and cruelty-free powder formulas (98%+ natural origin).

Add water at home and each makes a full 300ml bottle of Nourishing Shampoo and Conditioner - lasting 8-10 weeks on average. Refills come in plastic-free, recyclable cardboard tubes, so there's no plastic to bin.

USE CODE: DRAGONSDEN10 For an extra 10% off - see why we won over 4 Dragons in the Den!

£28.00 £35.00Save 20%

Seen in Vogue Trustpilot Excellent Award-winning

One-time purchase

£35.00

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Natural Ingredients

Our shampoo is 98% & our conditioner 99% natural, free from sulfates, silicones, parabens, phthalates & dyes.

Amazing Results

Say goodbye to lifeless locks and hello to bouncy, radiant hair that’s full of shine.

Gentle on Scalp

A naturally-derived, sulfate-free cleanser that cleans thoroughly without stripping, so your scalp feels comfortable — never tight or dry.

Kinder to colour

Being sulfate-free, it's gentler on colour-treated hair than many conventional shampoos, helping your colour last.

Loves curls

Silicone-free, so nothing weighs your curls down - just soft, bouncy curls, full of movement.

Vegan & Cruelty-free
No animal-derived ingredients, and never tested on animals. Because good hair should never cause harm.

Free from Microplastics
Formulated without microplastics or plastic-based ingredients — nothing that lingers in your hair or washes into our waterways.

Manufactured by a specialist — 30 years of powder expertise
Our formulas are made by manufacturers who've specialised in powder-to-liquid haircare for three decades, on a dedicated powder-only site. That focus means genuine precision and consistency in every batch.

Tested with real tap water
Independently tested for stability and safety using ordinary tap water - the same water that comes out of your tap and that you wash your hair with. Real-world testing, for a product that has to work in real bathrooms.

Founded by a chemist
Our founder Cicely holds an MSc in Chemistry, so the science comes first. She works directly with our manufacturers to make sure every formula does what it promises, and nothing goes in that can't be justified.

Our shampoo is 98% natural and our conditioner is 99% natural. They are free from sulfates, parabens, silicones & dyes, leaving you with only the good stuff.

Shampoo: Water, Sodium Cocoyl Isethionate, Sucrose, Sodium Cocoyl Glutamate, Erythritol, Maltodextrin, Kaolin,Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum, Sodium Benzoate, Microcrystalline Cellulose, Hydrolyzed Wheat Protein, Gluconolactone, Parfum (Fragrance), Citric Acid, Potassium Sorbate, Argania, Spinosa Kernel Oil, Argania Spinosa Shell Powder, Macadamia Integrifolia Seed Oil, Limonene, Benzyl Salicylate, Geraniol, Calcium Gluconate, Linalool, Biosaccharide Gum-1

Conditioner: Water, Oryza Sativa (Rice) Starch, Kaolin, Maltodextrin, Erythritol, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Betaine, Microcrystalline Cellulose, Polyquaternium-10, Gluconolactone, Parfum (Fragrance), Sodium Benzoate, Citric Acid, Sodium dehydroacetate, Argania Spinosa Kernel Oil, Argania Spinosa Shell Powder, Persea Gratissima (Avocado) Oil, Calcium Gluconate, Biosaccharide Gum-1, Cetrimonium Chloride, Limonene, Benzyl Salicylate, Geraniol, Linalool

Receive your starter kit, filled with your Nourishing Shampoo & Conditioner powder formulas and keep-for-life bottles, then it’s as easy as 1, 2, 3:

Water – Fill your bottle with warm water up to the fill line

Powder – Pour the powder from the tube in to the bottle

Shake – Shake the bottle for roughly 30 seconds

Your product is ready to use!

Then once you run out of your shampoo and conditioner, you simply purchase powder refills (as a one-off or subscription) that can be rehydrated in your same keep-for-life bottle, meaning no plastic waste!

Standard (2-4 days, Royal Mail Tracked 48) - £2.99

Express (1-2 days, Royal Mail Tracked 24) - £4.99

Have you ever experienced the frustration of running out of your favourite shampoo and conditioner on hair wash day? Selkie offers you the convenience of doorstep delivery on a subscription basis, so you never have to worry about running out again.