98%+ natural originRated Excellent on TrustpilotAs seen in VogueVegan & cruelty-freeRefill for life

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Shampoo Starter Kit

Shampoo Starter Kit

Name: Shampoo Starter Kit
Brand: My Store
SKU: SSK1000
Price: 17.5 GBP
Availability: InStock
Rating: 4.76 (110 reviews)

Experience our award-winning Nourishing Shampoo - a sulfate-free formula designed to rebalance your scalp while natural oils deeply nourish, soften and restore your hair’s healthy shine.

The Starter Kit includes our natural, vegan and cruelty-free shampoo powder presented in a plastic-free, fully recyclable cardboard tube, along with your keep-for-life refillable bottle.

Simply hydrate the powder to create 300ml of rich, creamy shampoo that lasts 8–10 weeks on average. Clean ingredients, no waste, and your healthiest scalp yet.

As seen on Dragons' Den We shook hands on a deal with 4 Dragons - almost unheard of in the Den!

£14.00 £17.50Save 20%

Seen in Vogue Trustpilot Excellent Award-winning

One-time purchase

£17.50

↻ Pause, change or cancel anytime

Pre-order the Full Starter Kit · £28.00

In production, but not due for several weeks. You'll see the timing before you pay.

Natural Ingredients

Our formulas are 98% & 99% natural, free from sulfates, silicones, parabens, phthalates & dyes.

Amazing Results

Say goodbye to lifeless locks and hello to bouncy, radiant hair that’s full of shine.

Gentle on Scalp

Our sulfate-free formula uses a naturally derived cleaning agent, specially designed to be gentle on sensitive scalps. It effectively soothes dryness and irritation, promoting a balanced, comfortable scalp.

Colour Safe

Our sulfate-free formula will preserve your beautiful colour, making sure there’s no fade or damage.

Curl Safe

Our silicone-free formulas will leave your curls looking bouncy and full of life.

Vegan & Cruelty-free
Because good hair should never cause harm.

Free from Microplastics
A purer formula that leaves no synthetic residues behind – just clean, healthy hair.

Manufactured by a specialist - 30 years of powder expertise
Our formulas are made by manufacturers who've specialised in powder-to-liquid haircare for three decades, on a dedicated powder-only site. That focus means genuine precision and consistency in every batch.

Tested with real tap water
Independently tested for stability and safety using ordinary tap water - the same water that comes out of your tap and that you wash your hair with. Real-world testing, for a product that has to work in real bathrooms.

Founded by a chemist
Our founder Cicely holds an MSc in Chemistry, so the science comes first. She works directly with our manufacturers to make sure every formula does what it promises, and nothing goes in that can't be justified.

Our shampoo is 98% natural, free from sulfates, parabens, silicones, dyes & phthalates leaving you with only the good stuff.

Shampoo: Water, Sodium Cocoyl Isethionate, Sucrose, Sodium Cocoyl Glutamate, Erythritol, Maltodextrin, Kaolin,Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum, Sodium Benzoate, Microcrystalline Cellulose, Hydrolyzed Wheat Protein, Gluconolactone, Parfum (Fragrance), Citric Acid, Potassium Sorbate, Argania, Spinosa Kernel Oil, Argania Spinosa Shell Powder, Macadamia Integrifolia Seed Oil, Limonene, Benzyl Salicylate, Geraniol, Calcium Gluconate, Linalool, Biosaccharide Gum-1

Receive your starter kit, filled with your Nourishing Shampoo & Conditioner powder formulas and keep-for-life bottles, then it’s as easy as 1, 2, 3:

Water – Fill your bottle with warm water up to the fill line

Powder – Pour the powder from the tube in to the bottle

Shake – Shake the bottle for roughly 30 seconds

Your product is ready to use!

Then once you run out of your shampoo and conditioner, you’ll receive powder refills that can be rehydrated in your same keep-for-life bottle.

Standard (2-4 Business Days) - £2.99

Express (1-3 Business Days) - £4.99

Have you ever experienced the frustration of running out of your favourite shampoo and conditioner on hair wash day? Selkie offers you the convenience of doorstep delivery on a subscription basis, so you never have to worry about running out again.

When you subscribe to Selkie, we’ll also gift you your keep-for-life bottles, completely free of charge! By offering Selkie as a subscription, we can be completely free of single-use plastic, as you can reuse your keep-for-life bottle over and over again with your Selkie shampoo and conditioner refills.