Skip to main content
Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•Full Starter Kits sold out in two weeks - now available to pre-order•Shampoo Starter Kits in stock now•
98%+ natural originRated Excellent on TrustpilotAs seen in VogueVegan & cruelty-freeRefill for life
Shampoo Bottle
Shampoo Bottle
Shampoo Bottle

Shampoo Bottle

A bottle so nice, you keep it for life. Your refillable Selkie Shampoo bottle - fill it again and again with our powder refills and water, instead of buying a new plastic bottle each time. Wide neck, easy pump, sleek by the shower. Lost yours or want a spare? It's the same keep-for-life bottle from the Starter Kit - pair with refills to make 300ml of shampoo.

As seen on Dragons' Den We shook hands on a deal with 4 Dragons - almost unheard of in the Den!
£6.00
Seen in Vogue Trustpilot Excellent Award-winning
↻ Pause, change or cancel anytime

or

Pre-order the Full Starter Kit · £28.00

In production, but not due for several weeks. You'll see the timing before you pay.

Manufactured by a specialist - 30 years of powder expertise
Our formulas are made by manufacturers who've specialised in powder-to-liquid haircare for three decades, on a dedicated powder-only site. That focus means genuine precision and consistency in every batch.

Tested with real tap water
Independently tested for stability and safety using ordinary tap water - the same water that comes out of your tap and that you wash your hair with. Real-world testing, for a product that has to work in real bathrooms.

Founded by a chemist
Our founder Cicely holds an MSc in Chemistry, so the science comes first. She works directly with our manufacturers to make sure every formula does what it promises, and nothing goes in that can't be justified.

UK

Standard (2-4 Business Days) - £2.99  

Express (1-3 Business Days) - £4.99

REAL SELKIE STORIES

See the swap for yourself

A few of our favourite people sharing exactly how Selkie fits into their routine.

Chloe

Chloe

“Hair has never felt so soft”

Shop the Starter Kit
Kirsten

Kirsten

“Small change made a big difference”

Shop the Starter Kit
Sharone

Sharone

“Wonderfully defined curls”

Shop the Starter Kit
Kate

Kate

“Hair feels so much healthier since using it”

Shop the Starter Kit
Jas

Jas

“My scalp feels so much calmer”

Shop the Starter Kit
Nuala

Nuala

“The shine was unreal!”

Shop the Starter Kit

Before & After

Real ingredients = real results

Whether you're looking to hydrate your scalp, or fortify strands, Selkie is here every step of the way.

Gentle on dry scalps
Gentle on dry scalps
Before After
Gentle on dry scalps
No sulfates to strip, just natural oils that leave your scalp feeling calmer.
Stronger, less breakage
Stronger, less breakage
Before After
Stronger, less breakage
Wheat protein and natural oils help protect strands from breakage, so hair looks and feels stronger.
No Build-Up
No Build-Up
Before After
No Build-Up
Without silicones there's nothing to coat your hair, just clean strands, with natural body and shine.